Sogexpress’ Dominique Policard Appears on TV in the U.S. to Promote the Klere Ayiti Solar Remittance Program

Dominique Policard, Executive Commercial Director at Arc’s partner Societe Generale Haitienne de Transferts S.A (or ‘Sogexpress’), appeared Tuesday April 14th in a Miami television interview. The program, Teleskopi, was hosted by Gepsie Metellus, and was broadcast on Island TV, a channel targeted at the Haitian diaspora community in the U.S. Dominique talked about the Klere Ayiti initiative (Haitian Creole for “Light up Haiti”) which is an online platform that allows diaspora members to remit solar products back to families in Haiti, using the existing remittance network and architecture of Sogexpress in Haiti, and the Quick PaySM payment service of Western Union.

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Dominique demonstrated four solar products on the remittance platform ranging in price from $55 to $180, described the options, price configurations and benefits of each, and explained the payment process. She described how a customer in the diaspora can place an order on www.klereayiti.com and then pay for the product at any participating Western Union using Quick PaySM services.

The focus of the interview was on the extensive benefits to customers in terms of education, health, security and livelihoods that have been tested and demonstrated over the course of Arc’s engagement with Sogexpress. The Klere Ayiti platform enables the Haitian diaspora to use remittances to finance renewable energy products for families and friends in Haiti, where a large majority of the population does not have access to electricity.

The platform features a dedicated website that allows diaspora-based customers to pre-order the solar light kit of their choice at www.klereayiti.com. They select the product and then use their order number to complete payment at participating Western Union Agent locations via the Western Union® Quick PaySM platform (present in over 174 countries around the world). Orders are fulfilled by Sogexpress in 3 to 5 working days.

All the products for sale have the capacity to recharge mobile phones, a highly desirable feature in Haiti, and were carefully selected by the Sogexpress team with the help of Arc Finance. All products come with a warranty by local distributors in Haiti.

The Klere Ayiti platform was launched in late July 2015 in Port-au-Prince and Miami. It was the culmination of many months of preparation and hard work by the Sogexpress and Western Union teams, and was made possible with support from the USAID-funded Renewable Energy Microfinance and Microenterprise Program (REMMP) and the Multilateral Investment Fund (MIF) of the Inter-American Development Bank (IDB).

Here at Arc, we’re delighted to see this program reaching the Haitian community in the U.S., and look forward to working with all the partners to increase clean lighting access in Haiti.